GM co-partnered with JITO, organized a half marathon on 20th March 2022. The objective was to raise awareness about cancer and promote a healthier lifestyle. The race consisted of 3 categories: 21Km, 10Km, and 5Km. In addition to this, GM further launched an internal contest to encourage participation amongst the employees. As a part of the contest, we received an overwhelming response from the GM employees with over 100 registration across the different race categories. GM also carried out a series of social media campaigns with posts, videos, and emailers. On the day of the event, the marketing team organised an instant photo session activity to engage with the participants. Apart from that, the GM employees won Amazon vouchers as the best runners in each race category.