Behind the success of the GM brand lies a solid foundation and five compelling success factors that are of paramount importance to maximize the visibility of any brand in general. According to the CEO, Jayanth Jain, who is also a recipient of the of the Asia's Most Trusted CEO, 2021 by WCRC Leaders Awards, “What makes GM stand out as the market leader in switches and all-home electrical accessories, is its intentional branding approach, conceptualisation and sustaining innovation."
This brand is currently going through a purple patch and its products and elated customers are proof of that. GM caters to a myriad of customers worldwide with path-breaking innovations and accessories like new generation wifi switches and fans, contemporary LED lights, home automation, bluetooth music players, home security products, LED Lights and luminaires. After making a huge impact in the indian market, GM has forayed internationally across Africa, Europe, Nepal and the Middle East. What did GM get right and how is this brand leveraging ahead of its competitor, we asked. Ramesh Jain and Chairman Jayanth Jain outline the importance of novelty, work ethics, safety, team camaraderie, and extensive research and development strategies to stay afloat in today’s highly competitive landscape.
“GM incorporates adaptability, an integrated marketing approach to connect with target demographics, customer focus methods, sizeable investment in R&D, and solid teamwork ethics to foster growth and transform people's lives tremendously . It caters to various household and commercial needs of customers through their range of quality products” says Ramesh. “All our products go through a rigorous screening process, safety and quality checks to assure optimal standards, keeping both functionality and aesthetics in mind.” he added. In 2021, the brand was accredited the best brand of the year in the home electrical category at the Inex awards. Jayanth added, “To achieve all these milestones in this short stint, GM’s proficient and strategically strong employees hold a significant value in giving more prominence to the company’s growth, their contribution cannot be overlooked. The brand entails a team of experts in every department, who are meticulously trained to deliver impeccable customer satisfaction.”